DOWNLOAD VIDEO: Selena Gomez – Boyfriend
Selena Gomez rolled out the deluxe editionof Rare yesterday (April 9) and hinted at “Boyfriend” being the next official single. Produced by The Roommates, the fed-up and fiery banger shot straight into the top five on iTunes and racked up millions of streams overnight. The song will get another boost with the arrival of a deliciously dark video. In it, the pop star comes up with an ingenious approach to the dating game. Through the help of a magical potion (very Death Becomes Her), she helps men show their true colors.
And, unfortunately, there isn’t a prince in sight. Instead, Selena collects frogs and kindly returns them to their natural habitat. It’s mischievous, pointed and extremely well-done. Matty Peacock’sdirection is spot-on and our heroine serves look after look while hunting potential partners/victims. There are even some trippy special effects. It will be interesting to see if “Boyfriend” can follow “Lose You To Love Me” up the charts, the track, which was co-written with Julia Michaels and Justin Tranter, is certainly catchy enough. Watch the visual below.